The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
These can be found on the Institute for Apprenticeships page
|Knowledge Modules||Vendor Certifications|
|BCS Level 3 Award in Principles of Coding|
|BCS Level 3 Certificate in Marketing Principles|
|Google Analytics IQ|
English and Maths
Level 2 English and maths will need to be achieved, if not already, prior to taking the end point assessment.
All apprentices need to check that they have met all of the criteria in the standard specific guidance by the time they have completed their project. If an apprentice is having difficulty meeting a certain criteria, please let your assessor know so that an alternative method may be implemented for you to complete this.
A generic description of the EPA process is on this page
This document contains the following:
Both have to be completed and submitted as part of your portfolio when entering the EPA gateway
Do not underestimate how long it will take to complete these templates. It is a good idea to work on them during the last two or three months prior to EPA gateway, rather than leave them to the last week.
Prior to entering the EPA gateway you have to select the synoptic project you would like to take.
Currently there are three overviews on offer. You only receive the detailed brief at the start of the project.
|6 August||10 August||Coding|
|20 August||24 August||Web design & Dev|
|11 November||15 November||Coding|
|25 November||2November||Web design & Dev and Exam|
|25 January||29 January||Coding|
|15 March||19 March||Web design & Dev and Exam|
|2021||13 December||17 December||Coding||G123|
|2022||7 Feb||11 Feb||Web design & Dev and Exam||G123|